In the United Kingdom, milk is traditionally marketed and labelled as follows:

  • Whole milk (around 3.0–4% fat) – Plastic bottles marketed in blue packaging.
  • Semi-skimmed milk (around 1.8% fat) – Plastic bottles are marketed in green packaging.
  • Skimmed milk (around 0.1% fat) – Plastic bottles are marketed in red packaging.
  • Channel Island milk (around 5–5.5% fat) Often referred to as gold top, although this varies.

In the United States, milk is marketed primarily by fat content and available in these varieties:

  • Whole milk is 3.5% fat
  • 2% Reduced-fat milk
  • 1% Lowfat milk
  • 0% Non-fat milk (also called skim milk or fat-free milk)
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